At Nielsen, we mobilize our data, expertise and time to positively impact our communities and ensure every voice counts as we strive to help shape a smarter market and drive one media truth. Through our Data for Good projects, we strategically donate Nielsen data and services to help solve critical social and environmental challenges, while also engaging our employees and expanding our capabilities in new ways across our clients and communities. Through our Nielsen Cares volunteering program, our employees make a difference with their 24 hours of annual dedicated volunteer time, through which they can connect to nonprofit organizations in their communities.
We pledge at least $10 million each year in pro bono data and in-kind products and services—part of a larger goal to contribute a cumulative $50 million in-kind from 2016 through the end of 2020. And we committed to achieve at least 300,000 volunteer hours from 2016 through the end of 2020. We have achieved both goals early. As of June 2019—a year and a half before our deadline—we had logged almost 370,000 volunteer hours since 2016 across our global employee base. And from 2016 through the end of 2019, Nielsen delivered almost $69 million in pro bono and in-kind services for social causes.
The Nielsen Foundation, a private foundation funded by Nielsen, seeks to bridge divides and enhance the use of data by the social sector to reduce discrimination, ease global hunger, promote effective education and build strong leadership.